Is it really my cup of tea?

Today, I saw my second article been published in a broadsheet. Unlike the day when my previous article was published, I didn't go ga-ga over it.

Yes, I actually went ga-ga over the first article. I showed it to Mom, Dad, Mayura Mam, the rest of the staff, J, Anu and other friends. Impressed with my first byline, Mam decided to display it on the notice board. But, it didn't get over there. I scanned the article, uploaded it on FB and made it a point that it gets noticed! Afterall, it was my first byline!

But, today when I think about all that I feel sick about it. It's sort of embarrassing to indulge into boasting like this. "It's so not you Priyanka", my heart said.

With this little bug in my head, I opened today's paper to find my second article in a Marathi Daily - Aapla Mahanagar. I decided not to be dotty this time. I kept my cool and shoved the paper inside my bag.

In the college, I was sitting in the Creativity Room, when Mam enterred. She congratulated me for my work. I felt really good knowing that without advertising for yourself and forcing people notice your efforts, people do recognise you if you work hard. But, that's not the end of it all. Here comes the twist! She made me an offer I couldn't refuse. I was exhilarated when she explained what is the offer all about. (Even now, while writing this blog, my adrenaline is pumping!). I felt that I am on cloud nine!!!

As far as the offer is concerned, I seriously don't want to refuse it. Afterall, journalism was my childhood dream!

But, it WAS my CHILDHOOD DREAM. My real dream is to be a Copywriter. I know, if given a chance, writing for newspaper can be my cup of tea; but if that's the case, then I prefer coffee.... Copywriting is my coffee! And I want to keep drinking my coffee till the last moment of my life!

Ok, jokes apart! But, really... let's think over it. By taking this opportunity, would I be diveating from my path? Or would it really help me in enhancing my skills?

I am confused!?!

Theory No. 07: Men are Brands. Life is Advertising

I was just cutting through the crowd on the Lower Parel Footover Bridge, when somebody murmured in my ear, “I am still young.”

I felt so much like hitting that bastard, but then as usual, I let it go. (1. Because I was too late for my class and I didn’t want to waste, my time. 2. Because it’s Mumbai and incidents like this has just become a part of the package)

I walked a few steps away and had a second thought over what exactly happened a few seconds ago. It just amazed me that how tactfully he used that line “I am still young”.

This was the best example of Advertising!

Just four simple words told the entire story. The line had a benefit hidden in it that just hit its target audience (me) bang on! The T.G decoded the message, got aware of this brand (that lecher) who must be in his late 50s or 60s, but is still potent. The purpose of Advertising met!

Wow… seriously Advertising runs in our bloods. We advertise for ourselves day in and day out!


Happy with my newly discovered theory, I smugged and looked back to see my source of enlightenment – that dirty old man. But, guess what! I was stunned to see that he was not old at all; rather he wouldn’t have reached his mid 20s…


Ok! I take my words back. This is purely a bad example of Advertising… Totalllly misleading one!

All right, anybody has ASCI’s number handy?

(P.S: Theory 1 to 6 are not yet discovered. 7 just happened to be my lucky number :) )